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Value
Anchor price on the economic value you create for each segment.
Value builds an Economic Value to Customer (EVC) model per segment: a next-best-alternative reference plus a set of value drivers, each expressed as a formula over shared variables. From that it derives an indicated price and cross-checks it against the research willingness-to-pay band.
How it works
- EVC = next-best-alternative reference + the sum of value drivers.
- Indicated price = reference + capture% × (EVC − reference).
- Drivers are formulas, not scalars — edit the inputs and the model re-solves.
- Capture % is an explicit per-segment decision you make, with an indicative industry range shown as guidance.
Good to know
The next-best-alternative can be a competitor (from Benchmark), a build-it-yourself cost, or the status quo. The resulting per-segment indicated price is what Design anchors list prices on.
Run your pricing on Albi.
Tell us what you sell and how you bill. A scoping call gets you the shape of the engagement and a number.