Legal

Terms of Service

Version:
2.2
Effective date:
October 30, 2026
Provider:
Albi Agents, Inc. ("Albi", "we", "us"), a Delaware corporation, 124 West 60th Street, Apt 41D, New York, NY 10023, USA

These Terms govern your access to and use of the Albi application, website and related services (the "Service"). By creating an account, launching a study, or otherwise using the Service, you agree to these Terms. If you use the Service for an organization, you confirm you are authorized to bind it, and "you" means that organization. The Service is for business use only, not for consumers.

1. The Service

Albi is a pricing-research platform. You design a survey with Albi's help, choose who answers it, and receive analysis: Van Westendorp, Gabor-Granger, MaxDiff, conjoint and related methods. Respondents can be:

  • Panel respondents: real people recruited and paid through a third-party survey panel (currently Prolific) for your study; or
  • Synthetic respondents: AI-simulated answers generated by Albi (see §5); or
  • Your own respondents: people you invite with a survey link you share.

You can run studies yourself, paying per launch (§3), or have Albi's team design and run a study for you in your workspace, bought by order form and invoice (a "Managed Study", §3A).

Other Albi features may be offered on an invite-only or preview basis. They are covered by these Terms and may carry extra terms shown when you enable them.

2. Accounts and access

You are responsible for the accuracy of your registration information, for keeping your sign-in secure, and for all activity under your account. Tell us promptly at hello@albiagents.com about any unauthorized use. During early access, we may limit who can sign up or launch studies.

3. Launches, payment and refunds

  • Pay per launch. There is no subscription. Each time you launch a study to panel or synthetic respondents, the Service shows a quote: the most the launch can cost, for the sample you asked for. When you confirm, we charge that amount to your card through Stripe.
  • What the price covers. Each launch is priced from:
    • panel respondents: the panel's cost of recruiting and paying them, plus Albi's service fee. If you set quotas, the quote adds an allowance of up to 15% for the extra recruiting they need; and
    • a study fee: US$199 per survey, or US$499 if the survey includes a conjoint exercise. It is charged once per survey, as its own line, on the survey's first paid launch, including a launch of synthetic respondents only. Later launches and top-ups of that survey don't pay it again.

    The quote shows the breakdown. If the panel's cost changes before you pay by more than a small tolerance, we show you a new quote first.

  • You pay only for what's delivered (except the study fee, below). When fielding ends, we count what was delivered:
    • completed panel responses, excluding duplicates; and
    • synthetic respondents fully generated.

    We automatically refund the rest to the card you paid with, normally about one day after fielding ends. Your bank may take 5–10 business days to show it.

  • The study fee. It is refunded only if:
    • you cancel before fielding starts: we refund everything, including the fee; or
    • nothing is delivered because every run failed (for example the panel rejected the study or it never started): we refund everything, including the fee, when the launch settles.

    If anything is delivered, the fee is kept and we refund the undelivered respondents. A refunded fee is charged again on the survey's next launch.

  • Full refunds. We refund the full amount automatically if your launch cannot start: if the panel rejects it, or it hasn't started fielding within 96 hours of payment.
  • Cancelling. You may cancel a launch while it is fielding. Responses already completed are kept and charged; the remaining places are refunded when the launch settles.
  • Quality checks. We apply automated checks (for example duplicate detection, speeding, straight-lining and low completeness). Duplicate responses are excluded and not charged. Other flagged responses are marked for your review and are charged, including responses left out of the analysis because too few questions were answered. The checks are described in the Service; we may improve them over time.
  • Other refund requests are at our discretion. Please contact hello@albiagents.com before disputing a charge with your bank; we aim to resolve billing questions within one business day.
  • Disputed charges. If you dispute a charge with your bank, we may stop any study fielding under that charge and suspend new launches until the dispute is resolved. If the dispute is decided in your favour, no further refund is due for that charge.
  • Taxes. Prices exclude taxes, which you are responsible for.
  • Payments are processed by Stripe. Albi does not store your card details.

3A. Managed Studies

  • Order form. A Managed Study is bought with an order form we both accept in writing (email is enough). The order form sets out the package, scope, deliverables, fee and timeline. These Terms and the DPA apply to it. If the order form conflicts with these Terms, the order form wins for that study only.
  • What we do. Albi's team designs the survey with you, fields it, runs the quality checks and analysis, and delivers the report in your workspace, as the order form describes. We need your timely input and approvals; the timeline moves by any delay on your side.
  • Fees and payment. The fee is fixed and includes the panel sample stated in the order form. We invoice it when the order form is accepted, payable within 15 days by bank transfer or card, unless the order form says otherwise. Prices exclude taxes. We start fieldwork once the invoice is paid. Per-launch charges in §3 don't apply to the launches we run for a Managed Study.
  • Changes. Extra scope (more markets, a larger sample, another method) needs a new or updated order form.
  • Cancelling. You may cancel before fieldwork starts: we refund the fee less 25% for the design work done. Once fieldwork has started the fee is not refundable, except as set out below.
  • If we fall short. We perform Managed Studies with reasonable skill and care. If a deliverable doesn't match the order form, tell us within 30 days of delivery and we will correct it at no charge; if we can't, we refund the part of the fee for that deliverable. This is your remedy for a Managed Study that falls short.

4. Your data, studies and respondents

  • Your data stays yours. You keep all rights to the surveys, data and content you upload, create or collect ("Customer Data"), including survey responses. You give Albi a limited licence to process Customer Data only to provide the Service to you.
  • Data Processing Addendum. Our processing of personal data on your behalf is governed by the Data Processing Addendum, which is part of these Terms.
  • Your responsibilities for your studies. You are responsible for the content of your surveys and for having a lawful basis to collect the data they ask for. Do not ask respondents for:
    • names, contact details or other directly identifying information;
    • special-category data (health, ethnicity, religion, political views, sexual orientation and the like);
    • data about children;

    unless the Service expressly supports it and you have the necessary basis. Your surveys must not be deceptive, offensive or unlawful.

  • Panel rules. Panel studies must also follow the panel provider's researcher rules (for Prolific, its researcher terms and fair-pay rules). Albi sets fair-pay rewards and submits the study for you. We may refuse or close a study that would break those rules.

5. AI and synthetic respondents

  • AI-generated output. The Service uses AI (Anthropic's Claude models) to help write surveys, generate synthetic respondents, summarize results and write narrative. Quantitative results (price ranges, demand curves, utilities, shares) are computed by statistical code, not by the AI.
  • Synthetic respondents are not real people. They are simulated answers produced by an AI model from personas. They are labelled as synthetic wherever responses and results appear. They can be useful to test a survey or to get a fast early read. They are not a measurement of real buyers' willingness to pay, and they may reflect the model's biases or errors. You agree not to present synthetic results to others as answers from real people.
  • No advice, no guarantee. Output is for your evaluation. It is not professional, legal, financial or pricing advice and carries no guarantee of results. You are responsible for your pricing decisions.
  • No training on your data. Albi does not use your Customer Data to train AI models, and our AI provider, Anthropic, does not train on data sent through its commercial API under its commercial terms.

6. Acceptable use

You will not:

  • (a) upload or collect data you have no right to process;
  • (b) reverse engineer, resell or white-label the Service, or use it to build a competing service;
  • (c) circumvent usage, payment or access limits, or quality checks;
  • (d) upload malware or attempt to breach security;
  • (e) contact, identify or try to re-identify panel respondents outside the Service;
  • (f) use the Service unlawfully.

We may suspend access for material or repeated violations. Where we can, we tell you first.

7. Connected systems

Where you connect your own systems (for example a read-only Stripe sync), Albi reads only what the connection allows. Albi does not write to your systems except in a step you explicitly start and confirm. You are responsible for reviewing any change before you apply it.

8. Intellectual property

Albi and its software, methods and content are owned by Albi Agents, Inc. and its licensors. These Terms give you a limited, non-exclusive, non-transferable right to use the Service while your account is active. Reports, results and Managed Study deliverables generated for you are Customer Data, and you may use them freely. We may use feedback you give us without restriction.

9. Third-party services

The Service relies on third parties, including Stripe (payments), Prolific (panel respondents) and Anthropic (AI models). See the sub-processor list in the DPA. Where you deal with a third party directly, its own terms apply. We are not responsible for third-party services beyond our obligations in these Terms and the DPA.

10. Confidentiality

Each party will protect the other's non-public information disclosed in connection with the Service, and use it only to perform under these Terms.

11. Warranties and disclaimer

The Service is provided "as is" and "as available", without warranties of any kind, to the maximum extent permitted by law. We do not warrant that output is accurate, that panel recruitment will reach any particular sample, or that the Service will be uninterrupted or error-free. Your remedy for an under-delivered launch is the automatic refund in §3, and for a Managed Study the remedy in §3A.

12. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential or punitive damages, or lost profits or revenue. Albi's total liability arising out of these Terms will not exceed the amounts you paid Albi in the 12 months before the claim.

13. Indemnification

You will indemnify Albi against third-party claims arising from your Customer Data, your survey content, or your use of the Service in breach of these Terms.

14. Term and termination

These Terms apply while you use the Service. You may stop at any time, and ask us to close your account at hello@albiagents.com. We may terminate for material breach, or with 30 days' notice for any reason. In that case, we refund the unused part of any launch in progress.

On termination, your access ends and we delete or return Customer Data as set out in the DPA. Payment records are kept as the law requires. Sections that by their nature survive (payment, IP, confidentiality, liability, indemnity) survive termination.

15. Changes to the Terms

We may update these Terms. We will tell you about material changes by email or in the app at least 14 days before they take effect. Continued use after that date means you accept them. The Terms shown when you confirm a launch apply to that launch.

16. Governing law and disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the state and federal courts in Delaware.

17. General

These Terms, the DPA, the Privacy Policy and any order form are the entire agreement between us about the Service. If a provision is unenforceable, the rest remains in effect. Neither party may assign these Terms without consent, except in a merger or sale of its business. Notices to Albi go to hello@albiagents.com.

18. Contact

Albi Agents, Inc., 124 West 60th Street, Apt 41D, New York, NY 10023, USA — hello@albiagents.com.

Last updated: October 30, 2026 · Contact hello@albiagents.com