“We charge one price everywhere. Should we?”
One product, priced per market — sized on what each country's book, panel and purchasing power actually supports.
A founder or CFO whose revenue has gone international faster than their pricing did.
You set one price in your home market and every country inherited it. Now a third of revenue is outside it, some markets convert far below the rest, and nobody can say whether that is a demand problem, a purchasing-power problem, or a price you never revisited. Meanwhile a single list price is quietly the strongest discount your best market never asked for.
The evidence, before the recommendation.
Nothing here is a market average or a rule of thumb. Every number is computed from your own data or carries the source it came from.
What each market already pays
Your own book cut by market — realized price, mix, retention and expansion per country and region, rather than one blended number that hides both the ceiling and the floor.
What each market will bear
Willingness to pay measured on panels targeted by country of residence, so a European band is European evidence and not a home-market number with a haircut.
Where the arbitrage would open
The gap between your highest and lowest proposed market, and whether the fences — currency, entity, billing address — hold it.
What you get, and what keeps going.
One engagement produces something you decide on. What happens next — and on what rhythm — is the section below.
The work product.
- A per-market rate card: which countries move, in which direction, by how much
- The tiering behind it — regional bands rather than 190 individual prices
- Realized-price and retention impact per market on your own book
- The fence design: what stops a customer buying at the cheapest market's price
Which markets get their own price, how many bands you are willing to run, and what you will do about arbitrage.
Nothing reaches your billing system until you approve it.
Markets drift apart. One price list will not notice.
Purchasing power, local competition and your own mix in each country all move independently. A per-market price set once is a snapshot of a world that has already changed.
These read your own data, so they are current the moment a sync lands — no waiting for a reporting cycle to find out what you charged last week.
- Revenue and retention cut per country and regionlead
Which markets are healthy, and which are being carried by a blended average
- Market resolution — which market a subscription actually belongs to
That a book kept in one currency is not really one market
- Realized price per market, not blended
What each country actually pays once local discounting is counted
A tracked set of six to eight competitors changes something every two or three weeks. Monthly catches each move within weeks; daily would report nothing almost every day.
- Price-level comparison at the global list
Where your list sits before any local adjustment
Country-targeted panels cost per market, so the priority markets get the rhythm and the rest get measured on entry. Buying a quarterly read on every country would be spending panel money to watch nothing move.
- Panels targeted by country of residencelead
Local evidence, rather than a home-market band with a multiplier applied to it
- Van Westendorp per market — a local band from local evidence
What each market will actually bear, measured where the buyers are
A value model is wrong the day you ship something that changes the offer, not on a date. Quarterly is the floor; any release that moves what the buyer gets pulls it forward.
- Value against the alternative available in that market
What you are worth where the buyer actually is, local alternatives included
Competitive benchmarking is not country-aware today, so per-market competitor reads are assembled by hand rather than from the graph.
Your own book is live because it is your data — the analyses recompute as soon as a sync lands. The rest are cadences a person keeps, not alerts a dashboard fires: your pricing expert does the refresh and brings you the read. Each one either confirms the price you are charging or turns into a proposal, and nothing changes until you approve it.
Where this question usually comes from.
Judge the method before you buy it.
We run this analysis on public pricing pages and publish what we find — outside-in, every claim bounded. It is the closest thing to watching us work before you hire us.
All teardowns →An $8 AI add-on worth about a dollar a seat — withdrawn, and replaced with a $20 tier boundary worth an estimated $120–165M.
Read the Notion teardownBefore you book a call.
What do you need from us to start?
Read-only access to your billing system, or an export of customers, subscriptions and invoices. Competitive and demand evidence we bring ourselves.
Who does the work?
A senior pricing operator, with Albi's agents doing the continuous groundwork on your data. You review a proposal — you are not being handed software to learn.
What if we disagree with the recommendation?
Then it does not ship. Every number arrives with the evidence behind it, so you can argue with the reasoning rather than the conclusion.
Does this end, or continue?
Either. A scoped engagement ends at a proposal you approve or reject. A standing mandate keeps the willingness-to-pay, value and competitive evidence current, and brings you a move when one is warranted.
The Albi workspace
Your engagement runs in a workspace you log into. Your expert works there on your data; you review the evidence, read the proposal, and approve the move. Approved pricing provisions into Stripe from the same place.
- One workspace per pricing initiative, with the evidence behind every number
- The proposal, the working underneath it, and the approval in one surface
- Nothing reaches your billing system until you approve it
Next: the answer where the question gets asked
Not built yetNobody asks a pricing question in a pricing tool. They ask it in the thread where a deal is being argued, on the record where the opportunity lives, or through an agent already halfway through a task. We are building toward Albi answering in those places, from the same evidence — and none of it changes who approves a price.
- In the deal threadChat, wherever your team argues deals — Slack, Teams, or whatever you actually use.
- In your CRMThe guidance on the opportunity record, where the rep already is.
- To your own agentsAn MCP server, so agents you already run can read your pricing evidence directly.
- Through the APIYour own surfaces, your own workflow, the same evidence behind it.
Approval does not move. However the question reaches us, the answer comes back as a proposal a person signs off.
Not the one you're asking?
"We charge one price everywhere. Should we?"
Bring us the question. A scoping call gets you the shape of the engagement, what your data makes possible, and a number.