We tear down pricing in public.
The fastest way to show you how we think is to do the work on someone else's pricing. Each teardown takes a public pricing change, sets out what is known about it, and shows the study you would run to test it.
Public sources only, each cited. The studies are illustrative, run with synthetic respondents, and are not the company's data.
Notion folded AI into its Business plan and raised the price to $20. Who paid more?
Read the Notion teardownAnthropic added Max plans at $100 and $200 a month above its $20 Pro plan. Would heavy users pay five to ten times more?
Read the Anthropic teardownCalendly moved its AI notetaker out of the base plans and into new $18 and $24 tiers. Would buyers pay $8 more per seat?
Read the Calendly teardownSupabase started metering logs, then raised the free allowance from 5 GB to 20 GB. Which version would developers keep?
Read the Supabase teardownGranola replaced its free trial with a free plan and dropped its $18 Individual plan. Did it pay?
Read the Granola teardownMicrosoft put Copilot in Microsoft 365 Personal and Family and raised prices by $3. Who paid more?
Read the Microsoft 365 teardownGoogle put Gemini in every Workspace plan and raised prices by up to $4. Who paid more?
Read the Google Workspace teardownCurious what we'd find in yours?
Same method, run on your pricing instead of someone else's — with your own data behind it.