We tear down pricing in public.
The fastest way to show you how we think is to do the work on someone else's pricing page. Each teardown takes a public price list, reconstructs the architecture underneath it, and names what we would change and why.
These are outside-in analyses. We hold no mandate and no first-party data, and every teardown publishes the limits of what it can claim.
An $8 AI add-on worth about a dollar a seat — withdrawn, and replaced with a $20 tier boundary worth an estimated $120–165M.
Read the Notion teardownThree repricings in twenty months tuned the meter that is 3% of the bill — and never touched the line that scales.
Read the Vercel teardownA free tier, a $14 seat and a $35 seat — priced per user in a category where the work is increasingly done by an agent, not a person.
Teardown in progress
An org-level subscription at $25 or $599, with compute billed separately per project from $10 to $3,730 — two meters with very different slopes.
Teardown in progress
A $10 seat, a $16 seat, then a jump to a $15k floor with a 50-seat minimum — the gap between self-serve and enterprise is the whole question.
Teardown in progress
Curious what we'd find in yours?
Same method, run on your pricing instead of someone else's — with your own data behind it.