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Willingness-to-pay from synthetic respondents, optionally validated on a real panel.
Research composes pricing studies from first-class question types — including Van Westendorp, Gabor-Granger, conjoint, and MaxDiff — runs them on synthetic respondents by segment, and optionally validates against a real human panel.
How it runs
- Build a study from reusable questions and segment your synthetic respondents.
- Run the simulation to get price sensitivity, demand curves, part-worths, and feature importance.
- Optionally field the same survey to a real panel (Prolific) for validation; human and synthetic responses sit side by side.
Good to know
Synthetic respondents are a fast first read. Every curve and score is computed deterministically — the model never invents a price. Use a real panel when a decision needs external validation.
Run your pricing on Albi.
Tell us what you sell and how you bill. A scoping call gets you the shape of the engagement and a number.